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商品編號： 9-821-001 出版日期： 2020/10/05 作者姓名： Bussgang, Jeffrey J.;Hull, Olivia 商品類別： Entrepreneurship 商品規格： 22p 再版日期： 2021/06/28 地域： Texas 產業： Healthcare service industry;Public administration;Retail and consumer goods 個案年度： 2020 - 2020
商品敘述：
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the country''s testing shortage. But after a hectic few weeks building capacity at her partner labs to 30,000 COVID daily tests, the U.S. Food and Drug Administration (FDA) releases a statement warning the public that it has not granted approval for at-home tests. Cheek must decide whether to return to her core business or persist in focusing her nascent organization on COVID-19 tests, an opportunity whose commercial merit is unclear.
涵蓋領域：
Business ethics;Business law;Change management;Competitive strategy;Corporate social responsibility;Crisis management;Going public;Health care and treatment;Information systems;Market research;Social entrepreneurship;Technology adoption lifecycle;Technology and analytics
相關資料：
Case Teaching Plan, (9-821-052), 9p, by Jeffrey J. Bussgang, Olivia Hull
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